brand identity

Most construction companies content themselves with earning big profits, and that’s not necessarily a bad thing. But if you want your construction company to stand out and reach new heights, you need to be bold enough to take a few risks. What strategies can expand your construction company?

Build a twitter following that you can converse with, ask questions of, and even get leads and new business from.

Emails have become the most common form of communication. The popularity of email in the modern world has made it the most popular way to advance your marketing and gain new B2B customers online. How to revive your outdated email marketing campaigns.

It’s no secret that brick-and-mortar retailers have been suffering in the past few years due to majority of consumers transitioning to online shopping. Ecommerce is different from traditional retailing. In order to survive as a retailer, it’s important to invest in the right assets that can help fuel your business’ growth.  What are the advantages […]

It’s one thing to develop a generic marketing plan that’s worked for other businesses. It’s another to create a strategy unique to your company that highlights the depth of your brand and the originality of your identity.  How do you develop a unique brand identity?

Interested in starting a career in image consulting? If you are a person who enjoys working with people, image consulting could be a potential career choice for you. I am here to tell you more about this profession and share my top tips on starting up your own image consulting business. How become a successful […]

The current digitization era has seen businesses using social media to attract customer online, pointing towards increasing profitability and thriving in the competitive business world. Why is it important to have a digital presence?

Launching a new product or service for consumers requires careful project planning and business preparation. You obviously hope that your product or service will be popular. Sometimes, though, businesses run into trouble because their launch went too well. What are the steps you should take before launching your product?

Content is the only thing that talks about your brand promoting your services and products. Also, it lets you create a bridge between your audience and your business that allows them to navigate to your company profile or website. However, writing good content marketing is not all. There are many factors to consider. If you […]