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The Marketing Manager should develop the direct mail plan in accordance with MT1040-3 DIRECT MAIL PLAN. The Direct Mail Plan Template should account for all campaigns planned for the coming year and should include:
The Marketing Manager should submit the Direct Mail Plan Template to the company CEO for approval. Upon approval of the Plan, the Marketing Manager should guide and ensure its implementation. If a direct mail campaign does not meet expectations (i.e., goals are not reached), the Marketing Manager should make adjustments to it. The Marketing Manager should ensure that once adjustments are implemented, the revised plan is monitored and measured. The Marketing Manager should meet quarterly, at a minimum, with the company CEO/President to review the MT1040-3 DIRECT MAIL PLAN.