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The Marketing Manager should develop a direct mail budget for the coming year, using the Direct Mail Budget Worksheet Template as a guide. MT1040-2 DIRECT MAIL BUDGET WORKSHEET covers selling price of item, marketing cost assumptions, fulfillment cost assumptions, and much more. The company will use direct mail to inform target markets, build awareness of itself and its products, and increase sales.
Direct mail helps build awareness and sometimes calls for its recipient to take action (for instance, buy the company’s product). Direct mail is a method of communicating the message in print or electronic form to a select number of current, potential, or lapsed customers – i.e., the target market – via any of a number of letter or small-package couriers, like the Royal Mail. Direct mail success (e.g., conversion rates, number of sales) is generally attributed to the piece, the offer, and the quality of the mailing list.