Telemarketer Job Description

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The Telemarketer develops and qualifies leads from in-house and purchased contact lists; they call homes or businesses as part of the organization’s marketing plan.


  • Deliver prepared sales talks, reading from scripts that describe products or services; persuade potential customers to purchase a product.
  • Explain products and prices and answer questions from customers.
  • Obtain customer information such as name, address, and payment method and enter orders.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Obtain names and telephone numbers of potential customers from sources (e.g., website, magazine reply cards, lists purchased from other organizations).
  • Adjust sales scripts to better target the needs and interests of specific individuals.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Handle telephone or email correspondence from customers; follow up initial contacts.
  • Maintain records of contacts, accounts, and orders.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Conduct client or market surveys in order to obtain information about potential customers.


Reports directly to the Sales & Marketing Manager. Coordinates activities with Sales, Marketing, and Customer Service.


A high school diploma or GED is required; an associate’s degree in communications preferred. Exceptional communications skills, a working knowledge of computer applications (in particular, CRM applications), and the ability to work well with people is essential. Proficiency in telephone communications required; must be an excellent listener.

Must prove self competent in assessing customer needs and identifying sales opportunities. Must be able to work independently and as part of a team, with solid time management and organizational skills.


Ability to communicate orally with customers, management, and coworkers is crucial. Regular use of the telephone and email for communication is essential.

Sitting for extended periods is common. Hearing and vision within normal ranges is helpful for normal conversations, to receive ordinary information, and to prepare or inspect documents.

No heavy lifting is expected. Exertion of up to 10 lbs. of force may occasionally be required. Requires good manual dexterity for the use of common office equipment (e.g., computers, headsets, calculators, copiers, and scanners.


The job is performed indoors in a traditional office setting. Activities include extended periods of sitting and extensive work at a computer.


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