Category Archives: Improve Internet Marketing

Internet Marketing is a popular area of sales and marketing that encompasses digital marketing, ecommerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), as well as social media, blogging, and website analytics.

How Do You Select an eCommerce Platform for Business?

Commerce has been around for a long time, and it gets easier with time and development of digital online marketing. Previously, if someone wanted to create a business and sell goods, they needed a real location that they could either buy or rent. This is one of the reasons why in the past people had to have some savings to start a store from scratch. How do you select an eCommerce platform for business?

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How to Use Keywords for Internet Marketing

In modern history, advertising and marketing have been economically slanted. A big audience meant spending big bucks, whether you employed TV, radio, or periodicals. In a way the Internet has changed all that. With the right approach to investing in digital marketing, you can have an international audience of millions without spending millions. Read how to use keywords for internet marketing. Continue reading How to Use Keywords for Internet Marketing

What is Local SEO Marketing All About?

The virtual SEO marketing arena over the internet is becoming more brutal with each new search engine algorithms. As digital marketing becomes more subtle and sophisticated, businesses and marketers have to adapt in time or face the perils of perishing into oblivion. Small businesses and local shops often feel the burn, as they are slow to react to new SEO marketing developments. What is local SEO marketing all about? Continue reading What is Local SEO Marketing All About?

How Do You Create a Content Marketing Strategy?

Content marketing is about telling a story to capture the attention of an audience and prompt them to act in a desirable way. Succeeding in content marketing requires being strategic with your blog to ensure that your stories stand out against those of competitors.  How do you create a content creation strategy? Continue reading How Do You Create a Content Marketing Strategy?

How to Boost Organic Traffic by Improving SEO Keyword Research

Some people know what is now defunct traditional SEO (Search Engine Optimization), and there are those who “Think” they know modern SEO (most people don’t), and then there are those who genuinely understand modern SEO techniques to rank your website higher. Learn more about how to boost organic traffic by improving SEO keyword research. Continue reading How to Boost Organic Traffic by Improving SEO Keyword Research

How To Target Your Customers With Social Media

There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media. Continue reading How To Target Your Customers With Social Media

How Can You Get Your Website Noticed?

You can use visual stories to convey your message, but even when you have a message, how will you attract customers online so your prospects will find you? One way that business people find goods and services is to search the web. It’s up to you to optimize your website to make it easy for search engines to serve up your website when prospects go searching. How can you get your website noticed?  Find out how you can get ahead of your competitors in search results, promote your website, and increase your website visibility. Continue reading How Can You Get Your Website Noticed?

What is a Good Marketing Budget for a Small Business?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?