Marketing and Sales Managers should develop an improvement plan and complete the SL1040-1 CUSTOMER IMPROVEMENT PLAN. Customer improvement activities should be planned according to three categories of activities as delineated in the Customer Improvement Plan Template:
Activities that direct communication to customers in order to provide information about the company and its products and services.
Activities that solicit information from customers.
Activities that provide a forum for formal and informal interactions between customers and cross-functional company personnel.
Marketing and Sales should execute the communication to customer’s portion, the customer to company communication portion, and the interaction activities portion of the Customer Improvement Plan Template. The company should continually improve customer relationships and exchange knowledge and techniques through positive regular communication and customer interactions.