Internet Marketing is a popular area of sales and marketing that encompasses digital marketing, ecommerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), as well as social media, blogging, and website analytics.
Commerce has been around for a long time, and it gets easier with time and development of digital online marketing. Previously, if someone wanted to create a business and sell goods, they needed a real location that they could either buy or rent. This is one of the reasons why in the past people had to have some savings to start a store from scratch. How do you select an eCommerce platform for business?
The virtual SEO marketing arena over the internet is becoming more brutal with each new search engine algorithms. As digital marketing becomes more subtle and sophisticated, businesses and marketers have to adapt in time or face the perils of perishing into oblivion. Small businesses and local shops often feel the burn, as they are slow to react to new SEO marketing developments. What is local SEO marketing all about?
Content marketing is about telling a story to capture the attention of an audience and prompt them to act in a desirable way. Succeeding in content marketing requires being strategic with your blog to ensure that your stories stand out against those of competitors. How do you create a content creation strategy?
Some people know what is now defunct traditional SEO (Search Engine Optimization), and there are those who “Think” they know modern SEO (most people don’t), and then there are those who genuinely understand modern SEO techniques to rank your website higher. Learn more about how to boost organic traffic by improving SEO keyword research.
There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media.
Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business?