December 20, 2018
performance marketing

Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined, measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will try to answer that question.
December 17, 2018
strategy social media

What Is Your Social Media Strategy?

What is your social media strategy? What are the 3 elements of a social media strategy, and how can you improve yours?
December 12, 2018
AMP Tools

AMP Stories: Their Impact on B2B Marketing

On February 13th in Amsterdam, Google announced several changes to their Google search results based on their Accelerated Mobile Pages technology. Two of the main new features based on AMP are AMP for Email and AMP Stories. AMP for Email allows developers to create dynamic email content, while AMP Stories is a new visual format that gives you the ability to tell stories in search results. This article will look at AMP Stories, its potential impact on B2B Marketing, and what are the best tools to create AMP Stories.
October 29, 2018

How Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn.
March 13, 2014

Marketing Tactics – the Medium or the Message?

What is marketing tactic? How can you select the best one to make sure your message reaches the right people?
February 12, 2014

The Sales and Marketing Pipeline

How are sales and marketing connected, and how can you use them together to make your business successful? Learn more about the sales and marketing pipeline
January 18, 2014

How to Take Control of the Sales and Marketing Cycle

Are you in control of your sales and marketing cycle? Learn how to improve your sales cycle efficiency and reduce marketing expenses.