May 12, 2020
Tactical Marketing

Marketing Tactics: the Medium or the Message?

What is marketing tactic? How can you select the best one to make sure your message reaches the right people?
May 1, 2020
Business in China

Master the ABC of Chinese Business Negotiations

The role of back-and-forth negotiations in global business has become more vital than ever, courtesy of the booming economy in China and the ever-growing influence she has on international consumers.
April 15, 2020
Close Sales

What Are 10 Ways to Close More Sales?

Times are tough, the economy is struggling, and your customers just aren't buying. Read the top ten ways you can close more sales.
March 12, 2020
business eCommerce

Where Technology And Business Intersect: Essential Policies For New eCommerce Businesses

Estimates from Nasdaq suggest that 95% of purchases will occur online by 2040, with the proportion of eCommerce sales made using smart devices growing continuously. Technology is reshaping eCommerce, and as such, a growing number of new businesses are setting up in the field.
December 19, 2019
Blog Marketing

Writing the Marketing and Sales Plan Section of Your Business Plan

Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all about.
December 19, 2019

How to Achieve Business Growth

When launching a new product or marketing campaign, a clear and planned strategy is essential.
December 4, 2019
Sales and Marketing Pipeline

The Sales and Marketing Pipeline

How are sales and marketing connected, and how can you use them together to make your business successful? Learn more about the sales and marketing pipeline
October 9, 2019
Sales and Marketing

How to Take Control of the Sales and Marketing Cycle

Are you in control of your sales and marketing cycle? Learn how to improve your sales cycle efficiency and reduce marketing expenses.
September 25, 2019
brand image

How to Control Your Brand’s Public Image

Enhancing your brand by offering quality products doesn’t necessarily mean you’ll make a lot of sales. Studies have shown that 77 percent of leads will do some research on your brand before even considering buying from you. This means that if you want your leads to convert into paying customers, having a good public image is a must. Although many business owners view their company’s public image as something they can’t control, there are ways to do it and here are five of them that are guaranteed to work.