October 9, 2019
Sales and Marketing

How to Take Control of the Sales and Marketing Cycle

Are you in control of your sales and marketing cycle? Learn how to improve your sales cycle efficiency and reduce marketing expenses.
September 25, 2019
brand image

How to Control Your Brand’s Public Image

Enhancing your brand by offering quality products doesn’t necessarily mean you’ll make a lot of sales. Studies have shown that 77 percent of leads will do some research on your brand before even considering buying from you. This means that if you want your leads to convert into paying customers, having a good public image is a must. Although many business owners view their company’s public image as something they can’t control, there are ways to do it and here are five of them that are guaranteed to work.
September 16, 2019
Growing International

How Technology Can Reduce the Cost of International Expansion

If you are a visionary local entrepreneur looking to expand your business globally, then you probably are trying to figure out ways of achieving that within the smallest budget possible. Well, if that is the case, then you will be happy to know that you have one of the most powerful international business expansion tools at your disposal: The internet. Thanks to technological growth, it is easier and more rewarding now to reach out to your prospective global clientele.
May 30, 2019
Blog Marketing

Best Content Marketing Strategies to Engage Your Customers

The blogging and content creation worlds are going through a bit of a crisis nowadays, and it doesn’t seem like this crisis is going to subside anytime soon. We’re talking, of course, about the unprecedented rate of content saturation in the online realm. Every single day, thousands upon thousands of new pieces of content are published in order to feed the search engine algorithms and gain the SEO nudge needed to position a brand higher up the SERPs.
May 12, 2019
SEO Keywords

10 SEO Techniques to Rank Your Website Higher and Reap Great Traffic

A desirable position in the Search Engine Results Page (SERP) is the target of many individuals. In the quest of achieving the perfect rank, many individuals go for digital marketing services in hopes of attracting the right crowd which will influence their website’s ranking.
December 20, 2018
performance marketing

Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined, measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will try to answer that question.
December 17, 2018
strategy social media

What Is Your Social Media Strategy?

What is your social media strategy? What are the 3 elements of a social media strategy, and how can you improve yours?
December 12, 2018
AMP Tools

AMP Stories: Their Impact on B2B Marketing

On February 13th in Amsterdam, Google announced several changes to their Google search results based on their Accelerated Mobile Pages technology. Two of the main new features based on AMP are AMP for Email and AMP Stories. AMP for Email allows developers to create dynamic email content, while AMP Stories is a new visual format that gives you the ability to tell stories in search results. This article will look at AMP Stories, its potential impact on B2B Marketing, and what are the best tools to create AMP Stories.
October 29, 2018

How Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn.