October 21, 2020
Brand Logo

How to Successfully Build out Your Visual Brand

From the brand’s logo to the typography of letters, every detail counts when it comes to building out your visual brand.
October 21, 2020
e-commerce business

What are the E Commerce Strategies?

If you are looking to grow your business immensely as well as survive in the competitive business world, venturing into e-commerce is the way to go. But the first question you will ask is: What are the E Commerce Strategies?
August 25, 2020
Effective Sales and Marketing

Sales Strategies to Help Close More Deals

If the first half of this year is anything to go by, then this year will be a doozy. Companies have had to close their doors, shift to remote work, change their policies, adapt their hiring strategies, completely alter their content output, and they will need new sales strategies to help close more deals.
August 19, 2020

Why Invest In Digital Marketing?

You need a foolproof online digital marketing strategy if you are to compete effectively in the flooded digital space. In case you are yet to see the need to invest in online marketing beyond SEO techniques, here are 6 reasons that will convince you otherwise.
July 23, 2020
Marketing Policy Influencers

Why Business Needs Marketing Influencers

75% of marketers were found to be using influencers in their marketing strategies in a 2018 survey, and the majority of those companies are still using them to drive purchase and improve brand perception. Influencer marketing clearly still has a place in a business’ marketing policy. So what benefits can influencer marketing bring for your business?
May 12, 2020
Tactical Marketing

Marketing Tactics: the Medium or the Message?

What is marketing tactic? How can you select the best one to make sure your message reaches the right people?
May 1, 2020
Business in China

Master the ABC of Chinese Business Negotiations

The role of back-and-forth negotiations in global business has become more vital than ever, courtesy of the booming economy in China and the ever-growing influence she has on international consumers.
April 15, 2020
Close Sales

What Are 10 Ways to Close More Sales?

Times are tough, the economy is struggling, and your customers just aren't buying. Read the top ten ways you can close more sales.
March 12, 2020
business eCommerce

Where Technology And Business Intersect: Essential Policies For New eCommerce Businesses

Estimates from Nasdaq suggest that 95% of purchases will occur online by 2040, with the proportion of eCommerce sales made using smart devices growing continuously. Technology is reshaping eCommerce, and as such, a growing number of new businesses are setting up in the field.