November 10, 2021
Marketplace

How Do You Conduct eCommerce Market Research?

For an entrepreneur, market analysis is a way to find answers to what and how to sell. Qualitative research opens up new niches for trading, helps to identify competitors’ advantages, and studies the desires of its target audience. Market research keeps you ahead of your competitors.  How do you conduct eCommerce market research?
October 30, 2021
Partner with Nonprofits

Why Should Businesses Partner with Nonprofits?

The idea of for-profit businesses interacting with nonprofit entities is not an entirely new one, as businesses have used charitable donations as a quick way to build public goodwill for years. But the question remains, why should businesses partner with nonprofits?
October 24, 2021
Customer Value

Why is Customer Lifetime Value Important to the Growth of Your Business?

When you’re in charge of running a business, you need access to solid data. You can’t leave your business growth plans to chance; rather, you’ll want to do everything possible to set your organization up for success like knowing and using your Customer lifetime value (CLV ). Why is customer lifetime value important to the growth of your business?
October 8, 2021
Ecommerce Experience

How Do You Gain New B2B Customers Online?

With the statistics given above, you know that your customers already want an online portal to purchase their desired products and services, which will make it easier to convince them to join your online store. Should we see the tips that will help you in getting your customers online?  How do you gain new B2B customers online?
September 27, 2021
Automated Marketing Tools

How Do You Choose Marketing Automation Tools?

In any business, we all can agree that marketing automation tools can help your business and even be crucial for the business’s success. This is mainly because they add to the marketing effort, which speeds up the business’s performance. Nowadays, consumer buying behaviors and the online marketing landscape are changing. As a result, it becomes challenging for one to keep up with automation tools and trends. How do you choose marketing automation tools?
September 25, 2021
Brand Visual Image

How do you build a strong brand image?

Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?
September 22, 2021
Logo Design

What are the Principles of Effective Logo Design?

The logo is the first thing people will associate with your visual brand. Its goal is to distinguish you from the competition, to be engraved in memory and be remembered. Your logo should instantly associate with your company and make you want to buy a product or service. It is why brand designers are so careful when creating logo designs. What are the principles of effective logo design?
September 1, 2021
Video Marketing

How Do You Use Videos in Your Sales Funnel?

To sell a product or service, you need to catch the attention of your target audience, impress them with what you have to offer, and effectively help them choose you over your competitors with video marketing. The results can be scarce while the process could be quite costly and time-consuming if not done right. How do you use videos in your sales funnel to build awareness, spark interest, and encourage the purchase your product.
August 7, 2021
Target Customer

How To Target Your Customers With Social Media

There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media.