July 23, 2020
Marketing Policy Influencers

Why Business Needs Marketing Influencers

75% of marketers were found to be using influencers in their marketing strategies in a 2018 survey, and the majority of those companies are still using them to drive purchase and improve brand perception. Influencer marketing clearly still has a place in a business’ marketing policy. So what benefits can influencer marketing bring for your business?
May 12, 2020
Tactical Marketing

Marketing Tactics: the Medium or the Message?

What is marketing tactic? How can you select the best one to make sure your message reaches the right people?
May 1, 2020
Business in China

Master the ABC of Chinese Business Negotiations

The role of back-and-forth negotiations in global business has become more vital than ever, courtesy of the booming economy in China and the ever-growing influence she has on international consumers.
April 15, 2020
Close Sales

What Are 10 Ways to Close More Sales?

Times are tough, the economy is struggling, and your customers just aren't buying. Read the top ten ways you can close more sales.
March 12, 2020
business eCommerce

Where Technology And Business Intersect: Essential Policies For New eCommerce Businesses

Estimates from Nasdaq suggest that 95% of purchases will occur online by 2040, with the proportion of eCommerce sales made using smart devices growing continuously. Technology is reshaping eCommerce, and as such, a growing number of new businesses are setting up in the field.
December 19, 2019
Blog Marketing

Writing the Marketing and Sales Plan Section of Your Business Plan

Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all about.
December 19, 2019

How to Achieve Business Growth

When launching a new product or marketing campaign, a clear and planned strategy is essential.
December 4, 2019
Sales and Marketing Pipeline

The Sales and Marketing Pipeline

How are sales and marketing connected, and how can you use them together to make your business successful? Learn more about the sales and marketing pipeline
October 9, 2019
Sales and Marketing

How to Take Control of the Sales and Marketing Cycle

Are you in control of your sales and marketing cycle? Learn how to improve your sales cycle efficiency and reduce marketing expenses.