Better Sales and Marketing

The logo is the first thing people will associate with your visual brand. Its goal is to distinguish you from the competition, to stay in memory and be recognized. Your logo should instantly connect people with your company and make them want to buy your product or service. It is why brand designers are so […]

Using the same video at every stage of a sales funnel asks one asset to do too many jobs. A person discovering your brand has a different question from a customer comparing options or preparing to buy. To use video marketing in your sales funnel, match each video to the viewer’s current question and give […]

There is a lot of theory floating around about using social media content to target your ideal customer base, but very little of it explains how you actually do it. There is no simple answer, and the reason is structural: your social media campaign has to attract the right people first, before you can convert […]

A typical SEO strategy includes several components, including on-page tasks and off-page activities. The on-page SEO is about selecting the appropriate keywords, writing the quality content, assuring the responsive design principles for the web pages. All those can be properly controlled to rank your website higher and increase organic traffic to the website. Another method […]

The role of back-and-forth negotiations in global business has become more vital than ever, courtesy of the size of the economy in China and the ever-growing influence she has on international consumers. This article provides valuable tips that can help you effectively navigate the intricate negotiation process in the People’s Republic of China, plus a […]

Improve customer value, forecasting, follow-up, lead quality, discount discipline, and sales training with ten practical ways to close more sales.