vision

Real leaders — not those people who run for office every other year, promising “real” leadership for a change — possess a combination of qualities and leadership characteristics that make us want to follow them. Whether we naturally gravitate to these quality individuals or we subconsciously recognize their leadership, we follow them. So, what does […]

Change and improvement needs to occur on a regular basis, but it does not happen by accident. It takes commitment from top management. How does top management show their commitment?

When launching a new product or marketing campaign, a clear and planned strategy is essential.