April 6, 2022
Customer Voice

Why is the Voice of the Customer Important in Business?

Many companies say they know their customers, but are they really listening to thier needs?
February 1, 2022

What is the Future of Digital Marketing?

Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing?
January 15, 2022
Website Marketing Performance

How Do You Track Marketing Performance?

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?
December 17, 2021
Beauty Business

How to Use Business Management Software to Grow Your Beauty Business

Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always a tall order to fill. Learn how to use business management software to grow your beauty business.
November 2, 2021
Business Growth

How to Achieve Sustainable Business Growth?

The statistics on small business success can be a little daunting for new entrepreneurs. It is estimated that some 30% of businesses fail in their second year. How to achieve sustainable business growth?
September 25, 2021
Brand Visual Image

How do you build a strong brand image?

Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?
September 4, 2021
Startup Business Venture

How Do You Successfully Scale a Startup Business?

You have a new business startup. You’ve done some research to see if people are interested in what you’re selling or offering and it looks like they are. You may have written a business plan for a startup. Congratulations, you’re off to a good start! How do you successfully scale a startup business?
August 8, 2021
Starting Commercial Cleaning Business

How Do You Start a Successful Commercial Cleaning Business?

As an entrepreneur, you realize that building a successful business from scratch is no a crazy. In fact, opening a cleaning business has high returns and a relatively low start-up cost. Especially in cities with a large population, a commercial cleaning business is in high demand. How do you start a successful commercial cleaning business?
July 23, 2021
Budgeting

What is a Good Marketing Budget for a Small Business?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business?