August 17, 2022

How are Vision and Strategy are Related?

Successful leaders are adept at weaving vision and strategy into their business. Learn about the vision and strategy process.
August 16, 2022

How Do You Reduce Startup Business Risks in the Early Stages?

Startup business risks and entrepreneurship often go together. After all, building a business involves fulfilling a need with unique solutions, and no solutions can be created successfully without trial, error, and continuous testing. How do you reduce startup business risks in the early stages?
May 25, 2022

How Market Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. How Research Keeps You Ahead of Your Competitors.
May 25, 2022

How Can AI Help Small Businesses?

Continuously running your small business for an extended period to take it to the next level can sometimes feel impossible. Day in, day out, you need to ensure your customers get the required products, you have enough employees, your business information is secure, and the quality of your products is at par.  How can AI help small businesses?
April 6, 2022

Why is the Voice of the Customer Important in Business?

Many companies say they know their customers, but are they really listening to thier needs?
February 1, 2022

What is the Future of Digital Marketing?

Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing?
January 15, 2022

How Do You Track Marketing Performance?

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?
December 17, 2021

How to Use Business Management Software to Grow Your Beauty Business

Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always a tall order to fill. Learn how to use business management software to grow your beauty business.
November 2, 2021

How to Achieve Sustainable Business Growth?

The statistics on small business success can be a little daunting for new entrepreneurs. It is estimated that some 30% of businesses fail in their second year. How to achieve sustainable business growth?