marketing

Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all […]

Successful leaders are adept at weaving vision and strategy into their business. Learn about the vision and strategy process.

Startup business risks and entrepreneurship often go together. After all, building a business involves fulfilling a need with unique solutions, and no solutions can be created successfully without trial, error, and continuous testing. How do you reduce startup business risks in the early stages?

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you […]

Continuously running your small business for an extended period to take it to the next level can sometimes feel impossible. Day in, day out, you need to ensure your customers get the required products, you have enough employees, your business information is secure, and the quality of your products is at par.  How can AI […]

Many companies say they know their customers, but are they really listening to thier needs?

Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing?

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?

Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always […]