January 15, 2022
Website Marketing Performance

How Do You Track Marketing Performance?

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?
May 4, 2021
Landing Page for Leads

What is a Lead Generation Landing Page?

There are various types of landing pages though they can be divided into two major groups. Landing pages of the first type are aimed to take a consumer directly to a purchase. Another type stands for the lead generation landing pages where the user contact information is requested. What is a lead generation landing page?