communication

Your app works, your reviews at home are good, and yet downloads outside your home market stay flat. Often the reason is simple: the app store listing and the interface only speak English. Although English is a widely spoken language across the world, people from other regions looking out for apps will prefer the ones […]

Identify the leadership habits that hold teams back and use a practical scorecard and 30-day experiment to improve one observable behavior.

Team building has quietly become a standing item rather than an annual outing. Teams are split across offices, home desks and time zones, and the ordinary hallway contact that used to build trust does not happen by itself any more. The fact remains that teams are more efficient and productive when they collaborate well, and […]

If you ask 100 quality managers about the most important tool, you’ll get more than 100 answers and communication is likely not on the top of any list.

When a business changes its colors, tone, and promises from one social profile to another, customers have to work harder to recognize it. You build a brand identity on social media by defining the same core visual cues, voice, values, and response behaviors for every channel, then adapting each post to the audience and format. […]