The logo is the first thing people will associate with your visual brand. Its goal is to distinguish you from the competition, to be engraved in memory and be remembered. Your logo should instantly associate with your company and make you want to buy a product or service. It is why brand designers are so careful when creating logo designs. What are the principles of effective logo design? Continue reading What are the Principles of Effective Logo Design?
Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track? Continue reading What are 3 Social Media Metrics Every Business Should Track?
Managers inside an organizations are making decisions with a huge impact on their operations every day. These decisions relate to human resources, partnerships, money, and products or services, among others. Unknown to many firms, the problem solving process you follow when making a decision will affect your success. How does the decision-making process affect firm success? Continue reading How Does the Decision-Making Process Affects Firm Success?
It is one thing to start a business and another to ensure its growth. For a small set-up that renders any form of service, it is very important to note that customer satisfaction is key if the business must grow. It could be disconcerting for a select group of customers if they feel that they are always ice-skating uphill trying to comprehend your product information. This usually is the case when your language is not your own first language. If you have a business website, then you will attract internet traffic for all over the world. Do small businesses need foreign language interpreters? Continue reading Do Small Businesses Need Foreign Language Interpreters?
One of the greatest enemies in writing is clichés. Clichés can affect your storytelling techniques, annoy your readers and cause you to be perceived wrongly. Learn how to avoid cliches in writing and create content that is engaging and interesting to your audience. Continue reading How Do You Avoid Cliches in Writing?
If you wish for anyone to find out about your small business, there are 11 neat techniques to promote brand identity and engage with customers. Continue reading Creative Ways to Promote Brand Identity for Your Small Business