The Marketing Manager should prepare and maintain a standard Media Kit, using the Media Kit Checklist Template as a guide. The Marketing Manager should ensure that enough Media Kits are produced to supply every medium/agent. MT1020-4 MEDIA KIT CHECKLIST covers tasks/objects such as press releases, fact sheets, business cards, photographs, and more. “Public relations” encompasses a number of activities. The company wants to draw and hold attention to itself and its products in a positive way.
It wants to inform and influence customers and its target market. It needs to project a positive image at all times and when something happens to place that good image at risk, the company needs to repair it as quickly as possible. Keep in mind not all items on the Media Kit Checklist will apply to all companies or events. Documents should be maintained in printed and electronic form. The Marketing Manager should execute PR activities and events according to the schedule included in the Public Relations Plan.
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