Exposure is the driving force of any successful business. You may have the finest products or services in the market, but if no one knows anything about them, you’ll struggle to sell them. Although exposure is important for brick-and-mortar businesses, it’s extremely important for online businesses.
The blogging and content creation worlds are going through a bit of a crisis nowadays, and it doesn’t seem like this crisis is going to subside anytime soon. We’re talking, of course, about the unprecedented rate of content saturation in the online realm. Every single day, thousands upon thousands of new pieces of content are published in order to feed the search engine algorithms and gain the SEO nudge needed to position a brand higher up the SERPs.