Your digital product may not yet be completely finished, but you must devise a strategy for getting it into the public’s hands. Make time to create a product launch plan for your digital product, and then go through it when you’re ready to launch. It’s likely that you’ll need to develop a lot of materials, collaborate with external people, and even create more items to share. It takes time and careful planning for a successful product launch. Read more about how do you successfully launch a digital product in multiple markets?
Digital products have many advantages in terms of flexibility, market coverage, and low barrier of entry, but they also come with many important considerations before the official launch. Launching a digital product in multiple markets is already tricky, and things can get even messier when you add things like private data into the mix. You have to be sure that you’re covering all those critical fronts adequately, otherwise, you risk facing a lot of trouble.
When you’re operating in multiple countries, you have to abide by each of their laws individually. This can get complicated fast, and it’s worth investing in international legal advice from someone who understands the specific subject in depth. Pay special attention to privacy and data collection laws, as international regulations on that front have started to really tighten up around the world – one misstep can be very costly. It can take a significant investment (both in money and time) to ensure that you’re properly prepared in that area, but it’s well worth it.
Just because English is the most popular language around the world doesn’t mean that it’s okay to limit your digital product to it. Localisation can play a major role in improving your digital marketing reach, especially if you want to penetrate regions like China and Russia. However, you have to ensure that you do this properly because otherwise, it can backfire severely.
Working with a professional translation agency like Global Voices is crucial if you want to get good results. They will be able to guide you through the specific requirements of each market you’re considering for your launch and will provide you with a personalised approach to your project. You won’t get that from any random translation company out there, so pay attention to the translation service you’re working with.
Keep in mind that launching a digital product on the market is not the end of your work – far from it. For most digital products, you’ll also have to provide ongoing support. This is another aspect that’s usually complicated by working on multiple markets. You will face issues with language, cultural differences, and time zones.
For this reason, outsourcing things like customer support and marketing to agencies with specific experience in the regions you’re after is a must. They will help you ensure that you’re not missing any important details, and will handle things in a way that’s appropriate for each market you want to get involved in.
All of this takes some time to plan for and set up, but your effort will pay for itself in the long run. Setting yourself up to be properly covered against legal problems and understanding how to approach each market you’re interested in.
Understanding why localization is important in business strategy can go a long way towards improving reception towards your product and helping you stabilise your position quickly. After that, it’s mostly a matter of maintaining the momentum and following the advice of the various professionals you’ve hired to guide you through your different markets.