Category Archives: Better Sales and Marketing

10 SEO Techniques to Rank Your Website Higher and Reap Great Traffic

A desirable position in the Search Engine Results Page (SERP) is the target of many individuals. In the quest of achieving the perfect rank, many individuals go for digital marketing services in hopes of attracting the right crowd which will influence their website’s ranking. Continue reading 10 SEO Techniques to Rank Your Website Higher and Reap Great Traffic

Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined, measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will try to answer that question.

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AMP Stories: Their Impact on B2B Marketing

On February 13th in Amsterdam, Google announced several changes to their Google search results based on their Accelerated Mobile Pages technology. Two of the main new features based on AMP are AMP for Email and AMP Stories. AMP for Email allows developers to create dynamic email content, while AMP Stories is a new visual format that gives you the ability to tell stories in search results. This article will look at AMP Stories, its potential impact on B2B Marketing, and what are the best tools to create AMP Stories. Continue reading AMP Stories: Their Impact on B2B Marketing

How Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. Continue reading How Research Keeps You Ahead of Your Competitors