Better Sales and Marketing

Few professional paths available today have an appeal comparable to running your own business. A combination of being able to test yourself in a truly demanding environment, the ability to influence the world around us for the betterment of all, and the possibility of immense profits have captivated the minds of potential entrepreneurs all around […]

As a business owner, you never switch off. There’s always going to be work-related thoughts buzzing around your head. These thoughts can flood in all at once and feel overwhelming at times. It’s crucial you maintain good health while running a company, and a SWOT analysis can help. It’s an excellent tool that will put […]

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?

We all know that you can’t have success in business without sales. Sales are the lifeblood of every company, and when your company is not getting enough leads it’s important to find ways to generate more. One way you can do this is by hiring external sales people who will take care of representing your […]

Your digital product may not yet be completely finished, but you must devise a strategy for getting it into the public’s hands. Make time to create a product launch plan for your digital product, and then go through it when you’re ready to launch. It’s likely that you’ll need to develop a lot of materials, […]

For an entrepreneur, market analysis is a way to find answers to what and how to sell. Qualitative research opens up new niches for trading, helps to identify competitors’ advantages, and studies the desires of its target audience. Market research keeps you ahead of your competitors.  How do you conduct eCommerce market research?

The idea of for-profit businesses interacting with nonprofit entities is not an entirely new one, as businesses have used charitable donations as a quick way to build public goodwill for years. But the question remains, why should businesses partner with nonprofits?

When you’re in charge of running a business, you need access to solid data. You can’t leave your business growth plans to chance; rather, you’ll want to do everything possible to set your organization up for success like knowing and using your Customer lifetime value (CLV ). Why is customer lifetime value important to the […]

With the statistics given above, you know that your customers already want an online portal to purchase their desired products and services, which will make it easier to convince them to join your online store. Should we see the tips that will help you in getting your customers online?  How do you gain new B2B customers […]