Tag Archives: marketing pipeline

Hiring External Sales Reps: Procedures for Outside Sales Representation

We all know that you can’t have success in business without sales. Sales are the lifeblood of every company, and when your company is not getting enough leads it’s important to find ways to generate more. One way you can do this is by hiring external sales people who will take care of representing your business for you. In this blog post, we’ll go over some points to consider when hiring external sales reps: procedures for outside sales representation. Continue reading Hiring External Sales Reps: Procedures for Outside Sales Representation

The Sales and Marketing Pipeline

It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline

How to Take Control of the Sales and Marketing Cycle

If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then it may be possible to save $250,000. Why you ask? Because the marketing can help your business grow due to its great potential of being very unproductive.
Continue reading How to Take Control of the Sales and Marketing Cycle