Business Category: Grow Your Business


Can Maintaining Procedures Stall Company Growth?

What are procedures? Procedures are documents that describe business processes. Procedures are one tool we can use to train new and current employees how our processes work, and sometimes we show them how processes interact. Procedures can also help ensure a high degree of consistency in how processes operate and in the results they yield. On the other side, can maintaining procedures have more costs than benefits for your company? Continue reading…

How to Improve Your Web Presence

Most of us believe our companies have adequate “web presence”, considering the time and money we spend. We have a web site — maybe it’s not on a level with the big consumer companies, but it tells visitors all they need to know about our company and our products/services, and it’s user-friendly. Continue reading…

How to Become Relevant to Your Customers Using 6 Easy Tactics

“AdWord’s real-time targeting and reporting provide advertisers with the most nimble and efficient way to reach customers during these tight times,” according to Google. Typical website optimization is achieved through keyword focusing, metadata, and site architecture. Though there are other SEO tactics out there, such as Web 2.0 brand management. Continue reading…

How Can You Engage with Customers?

After realizing sustained improvements in operations, company CFOs especially have asked us, “OK, now what? Now that I can produce more, how does that help me make more money?” Ultimately, companies must increase their sales. Therefore you have to communicate and engage with customers and prospects more effectively than ever before. Continue reading…

How Can You Get Your Website Noticed?

You can use visual stories to convey your message but even when you have a message, how will your prospects find you? One way that business people find goods and services is to search the web. It’s up to you to optimize your site to make it easy for search engines to serve up your site when prospects go searching. You can get your website noticed through search engine optimization. Continue reading…