Of all the key factors that make the business world go ‘round, money is hardly the most important one. Rather, there are many other factors that will determine the success of a brand in the competitive industry, and of the crucial ones is, of course, communication. Without honest, timely, and transparent communication between a brand and its clients, everything can come tumbling down rather quickly as their satisfaction begins to drop and they start looking for companies that offer more forward-looking communication methods.