Standard operating procedures (SOPs) are an important part of any business, but they are especially critical in the website maintenance process. Having a clear and concise SOP in place can ensure that your website is always up-to-date and running smoothly. How do you create a standard operating procedure for website maintenance?
What Are SOPs? Why Do Agencies Need Them?
SOPs are step-by-step instructions designed to improve efficiency and consistency by providing clear instructions for completing a task. SOPs provide agencies with consistent, step-by-step approaches to accomplishing tasks and meeting goals. By having SOPs, you can be sure that tasks will be completed most efficiently and effectively.
What’s more, an SOP minimizes the impact of turnover by documenting the process. Thus, if an employee leaves, you can ensure that the new employee can follow the same process and produce the same results.
Furthermore, SOPs provide a clear and concise guide for employees to follow when completing tasks and improve accountability by ensuring that all employees complete tasks the same way. SOPs also improve transparency by clearly understanding how tasks are completed and an audit trail of everything your employees work on.
Finally, by having an SOP in place, you can be sure that your employees are less likely to make mistakes or skip steps that could impact the quality of your service.
How to Write a Standard Operating Procedure for Website Maintenance?
Read to find out what a Standard Operating Procedure is, why it is important for website maintenance, and how to create an effective and functional SOP.
Determine Your Goals for an SOP
Determining your goals is the first step in writing an SOP for website maintenance. Any website maintenance plan should have a few key goals in mind, including SEO, customer attraction and engagement, and security.
SEO should be a key consideration in any website maintenance plan, as it can help to increase the chances of your site being visible to potential customers. Keep your site updated with fresh content and keyword-rich titles and eliminate any technical issues to boost your ranking in search engines.
Customer attraction and engagement are also important for website maintenance. Make sure your site is easy to navigate and offers valuable content that keeps visitors coming back.
Finally, security should be a top priority when it comes to website maintenance plans. Keep your site backed up and secure against potential threats. Install security updates and plugins as needed to help protect your site and its visitors.
Define the SOP document structure
An SOP for website maintenance should include a number of elements to keep the website up-to-date and running smoothly:
- A clear and concise description of the website maintenance process
- A schedule for regular website maintenance tasks
- A system for tracking website maintenance tasks and progress.
Who is supposed to use SOPs?
It is important that any SOP for website maintenance clearly describes who is supposed to be using it. By clearly defining who is responsible for website maintenance and their specific responsibilities, you can help ensure that if something is wrong with the website, there is a person who can fix the issue without waiting for someone else to take care of it. This way, your website is properly maintained and always up and running.
Who Prepared It?
SOPs should always include information on who they were prepared by. This is important so that anyone reading the SOP knows who to contact if they have questions or if the SOP is incomplete or outdated. With website maintenance, SOPs, the Head of SEO often plans all the work on web-resource improvement.
What result is it supposed to produce?
There is almost no sense in creating an SOP if you don’t have a particular goal in mind. The goal of any website is to attract visitors and convert them into customers. To do this, the website must be well-designed and perform without glitches or breakdowns. So having a correctly composed and well-executed SOP will be rewarded with higher rankings by search engines, which will result in more visitors.
What Steps Are Needed to Produce That Outcome?
Websites need to be maintained continuously to produce the desired outcomes. To keep track of this process and streamline it, tasks should be prioritized according to how regular they are and what impact they have. Then, the work can be broken down into weekly, monthly, quarterly, and yearly tasks and assigned to team members accordingly.
Prepare and Write the SOP
Clear tasks and steps to be performed are the most important of any SOP. Prioritize them in order of recurrence and potential outcome for your business.
On the other hand, it is essential to find the perfect balance to make the SOP comprehensive yet easy to understand so that even a colleague who has just arrived can follow the instructions.
Below is an example of a website maintenance checklist:
- Check your website for any broken links or 404 errors
- Add new content to your website regularly
- Backup your website to ensure that all your content is safe and secure.
- Monitor website health with an SEO tool like SE Ranking and analyze a detailed technical website audit report to detect security, crawling, performance, and other issues and fix them promptly
- Install any security updates or patches as soon as they are released.
- Review all marketing campaigns and make sure they are up to date
- Check Google Analytics and other site performance tools
- Update any plugins or themes that are out of date.
- Renew your website domain name and SSL certificates
- Check your website design to see whether it needs to be updated
- Update copyrights and any year-related references.
Also, it makes sense to agree with the team on the workflow if any issue from the list above occurs.
Create a Standard Operating Procedure for Website Maintenance
In short, an SOP outlines the steps that must be taken to ensure that the website is functioning correctly and is up-to-date. This includes different tasks that should be performed regularly—from checking for broken links, updating content, and ensuring that all features are working correctly, etc., to renewing the domain and design of the website.
By creating a proper SOP for website development and maintenance, a company achieves the best possible outcome in terms of website visits, attracting potential customers, and making sure that current customers are satisfied.
To sum up, a correctly implemented SOP strategy will streamline the work routine for employees, sustain a high level of service for customers, and make a business thrive.