Tag Archives: voice of the customer

Why are Customer Reviews Important for a Business?

Managing a shipping business properly and delivering packages in a timely fashion will always reflect well with your clients. Given how important web-based reviews and word of mouth have become in recent years, positive reviews and testimonials have also become crucial for success. Why are Customer Reviews Important for a Business?

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How Do I Write Great Landing Page Copy?

Are you wondering why your landing pages are getting visitors, but you aren’t getting conversions?  Most companies are optimizing their landing pages by doing things such as switching color schemes playing with page length, using new features, and playing with the graphics, but there digital marketing strategies fail to do one thing.  The marketers fail to have a closer look at the content, whatever is written on the page.  How do I write a great landing page copy? you ask…

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What Are the Customer’s Requirements?

Finding the customer’s requirements is easy, right? I mean, all sales and marketing has to do is just ask the customer what is important to them, they tell you, and you have the requirements. If only it was that easy… Customer’s will provide you with an awful lot of information, ask for many features they think they want, and describe things that may not be realistic. Are these all requirements? Continue reading What Are the Customer’s Requirements?

What Makes Good Copywriting?

People are also asking how to write good content marketing. Copywriting has become all the rage in recent times. If you work in digital marketing, the chances are that you have heard of it. Copywriters are easily the highest-paid writers at the moment. To become a pro, you need to invest energy and time in learning the craft. Learn to acquire the traits of what makes good copywriting. Continue reading What Makes Good Copywriting?

What Does it Mean to Engage with Customers?

After realizing sustained improvements in operations, company CFOs especially have asked us, “OK, now what? Now that I can produce more, how does that help me make more money?” Ultimately, companies must increase their sales. Therefore you have to communicate, engage with customers and prospects more effectively than ever before. What does it mean to engage with customers? Continue reading What Does it Mean to Engage with Customers?

Why Customer Satisfaction is Important in Business

No matter how much you want to please your customers, you will not please every one. That’s not news to anyone out there (I hope). While customer satisfaction is important in business, pleasing customers is especially difficult when there is no dialogue. Continue reading Why Customer Satisfaction is Important in Business