Tag Archives: voice.customer

Listening to the Voice of the Customer

Here is the story of two companies and listening to the voice of the customer. One company, Company A, is struggling. It can’t seem to get potential customers to become actual customers. Sales and revenue are way down. The other company, Company B, is growing, even in this tough economy. Sales are up, and new customers are regularly signing on the dotted line. Continue reading Listening to the Voice of the Customer