Staying Relevant to Your Customers Online

In a recent announcement on its AdWords site, Google lists six tactics that will help advertisers be more relevant to their customers.

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How Do You Achieve Strategic Alignment?
November 29, 2020 - Set Better Objectives

Do you know how strategies and tactics fulfill objectives? Learn how all of these should align in your business, department, or organization.

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Marketing Tactics: the Medium or the Message?

What is marketing tactic? How can you select the best one to make sure your message reaches the right people?

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