If you’re typical of management, you’re probably thinking you already understand basic strategy. You pick a market, define your customer, and develop methods to reach your customer. But is management strategy that simple? How do you know if your strategy is working? Continue reading How Do You Know if Your Strategy is Working?
Email marketing is proclaimed as the king of digital marketing that can help business. In fact, you will be surprised to learn that the medium helps generate much more sales than the leading social media networks. How can email marketing increase sales?
A lead is more than just a random prospective customer in your sales and marketing pipeline. It’s one that has a high likelihood of giving business to your company. You just need to capture their attention, offer value, and demonstrate that your product or service will address their pain points. Let’s now look at new strategies to acquire B2B leads in 2021.
Continue reading How Do You Generate More B2B Leads?
Strategies and tactics can be used to realize your goals and objectives, but how do you achieve strategic alignment between your business, departments, or the whole organization?
Continue reading How Do You Achieve Strategic Alignment?
If the first half of this year is anything to go by, then this year will be a doozy. Companies have had to close their doors, shift to remote work, change their policies, adapt their hiring strategies, completely alter their content output, and they will need new sales strategies to help close more deals. Continue reading Sales Strategies to Help Close More Deals