Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing? Continue reading What is the Future of Digital Marketing?
Visual stories can simplify a message complicated with symbols and shapes. The adage “a picture is worth a thousand words” is never more true than in the marketing. Visual stories are embedded in a company’s brand identity. It is a critical part of successfully building a visual brand. Learn more about how simple visual stories convey your message effectively. Continue reading How Simple Visual Stories Convey Your Message Effectively
Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track? Continue reading What are 3 Social Media Metrics Every Business Should Track?
What makes artificial intelligent (AI) technology even more special is that some of the AI tools can think and write like human beings. Well, it would be more appropriate to say that they are quite close. It can help you order food or even come up with a great title for your next song! So we have to ask: Are AI Tools Close to Thinking and Writing Like Humans? Continue reading Are AI Tools Close to Thinking and Writing Like Humans?
One of the greatest enemies in writing is clichés. Clichés can affect your storytelling techniques, annoy your readers and cause you to be perceived wrongly. Learn how to avoid cliches in writing and create content that is engaging and interesting to your audience. Continue reading How Do You Avoid Cliches in Writing?
From the brand’s logo to the typography of letters, every detail counts when it comes to building out your visual brand. Continue reading How to Successfully Build out Your Visual Brand
Many believe that corporate culture is all about dress code and employee attendance at common events. But this is too narrow a point of view. Of course, both uniforms and corporate events are part of the culture of the company and significantly affect its microclimate, but they do not exhaust all the richness of aspects of such a phenomenon as the internal corporate culture. Continue reading How to Cultivate a Creative Corporate Culture
Process maps are tools for you in your role as data collector and analyst: your role is to craft and communicate a story for change and improvement that people understand, accept, support, and will ultimately act on. As you move from gathering data about the current process to improving it, you need tools to help communicate your improvement plan and train participants on the new process, such as rendered process maps. They illustrate your plan by showing relevant facts that substantiate your point of view. Continue reading Help Teams Manage Change with Rendered Process Maps