social media

Public television is known for its open door to new talent. Since it is a free-to-air service, it can be considered another social media channel in your digital presence marketing plan. Anyone from any background can come in to try to make a great TV show, becoming the first step for some of the biggest […]

It’s one thing to develop a generic marketing plan that’s worked for other businesses. It’s another to create a strategy unique to your company that highlights the depth of your brand and the originality of your identity.  How do you develop a unique brand identity?

One of the most powerful business decisions you can make is to learn more about your audience. While this is business 101, audiences shift and change over time, and learning about their ongoing behaviors will help you create a content marketing strategy.  How do you find your audience in Google Analytics?

Interested in starting a career in image consulting? If you are a person who enjoys working with people, image consulting could be a potential career choice for you. I am here to tell you more about this profession and share my top tips on starting up your own image consulting business. How become a successful […]

Business to business (B2B) companies without a solid marketing plan are heading towards disaster. This might sound harsh, but then the truth must be told. Add to this prophecy to another bold claim that B2B companies improve their chances for success if they allow video content to spearhead their marketing campaign. How do you leverage […]

Social media has become part of our daily lives and revolutionized social communication. We communicate through SMS’s text messages. We use stickers and emojis, and GIFs. How does a GIF work and what are GIFs commonly used for?

Instagram is the favorite go-to social media platform for millions of people for sharing videos, photos, and interesting stories every day. It has also evolved as a popular platform that allows businesses to connect with their target audience easily. If you are not aware of Instagram’s newest features for businesses , here is all you […]

Starting a new company is an exciting and adventurous process, but it’s also much harder than you can anticipate at the moment. It’s all about finding ideas and approaches that will make your business as successful and lucrative as possible, but you need to remember that doing that won’t be hard at all.  Start by […]

The current digitization era has seen businesses using social media to attract customer online, pointing towards increasing profitability and thriving in the competitive business world. Why is it important to have a digital presence?