Do you have a Business Performance Scoreboard? Airplane pilots pay attention to a number of things while flying a plane, as the plethora of dials, gauges, and displays on an airplane’s instrument cluster indicate. Some instruments require constant monitoring, some are checked occasionally, and still others may be checked only prior to takeoff or before landing. Still, they all have a role in helping the pilot safely operate the aircraft. I doubt if any of us want to fly with a pilot who doesn’t make effective use of the information that this complex set of instruments provides. Continue reading Do You Have a Business Performance Scoreboard?
Now is the time for reviewing your vision and mission statements, and as well as reviewing and setting goals and objectives. A clear statement of vision guides members of the organization. This over-arching statement of principle adds clarity and meaning to your goals, objectives, and regular activities. Why are setting goals and smart objectives important? Continue reading Why are Setting Goals and Smart Objectives Important?
Content marketing is about telling a story to capture the attention of an audience and prompt them to act in a desirable way. Succeeding in content marketing requires being strategic with your blog to ensure that your stories stand out against those of competitors. How do you create a content creation strategy? Continue reading How Do You Create a Content Marketing Strategy?
Productivity experts have devised some simple methods to improve your productivity at work. They consist of either working harder or working smarter. Personally I like working smarter, but sometimes I end up working harder too. Use just one idea and you could improve your productivity at work. Use all of them and you could double or triple your productivity. Continue reading 7 Ways to Improve Your Productivity at Work
Are you an employer with people working for you? Did you know that it’s possible to help employees save money and strengthen their finances? Of course, you’re not making financial decisions for them. Let’s see seven ways to help employees save money. Continue reading How to Help Employees Save Money and Strengthen Their Finances
Many metrics exist to focus an organization on important organizational objectives and drive the company forward. Key organizational metrics are more controversial. Many organizations will focus on revenue, profit, and growth as “Key” measures of success. Yet, all three are lagging indicators for measuring organizational success (what has happened) and will not tell you the whole story about your organizations prospects (what will happen). What Are 10 Leading Indicators for Measuring Organizational Success? Continue reading What Are 10 Leading Indicators for Measuring Organizational Success?
Your entire business will be built on content, and the ability to communicate to prospects and convert leads to regular visitors and buyers. This is why you have to be great at your content marketing game, to win. How you market your content will determine the success of your business, and the level of awareness you can produce out there. How do you write good content marketing? Continue reading How Do You Write Good Content Marketing?