Tag Archives: SEO

Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will answer that question.

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What is a Lead Generation Landing Page?

There are various types of landing pages though they can be divided into two major groups. Landing pages of the first type are aimed to take a consumer directly to a purchase. Another type stands for the lead generation landing pages where the user contact information is requested. What is a lead generation landing page?

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How Do I Write Great Landing Page Copy?

Are you wondering why your landing pages are getting visitors, but you aren’t getting conversions?  Most companies are optimizing their landing pages by doing things such as switching color schemes playing with page length, using new features, and playing with the graphics, but there digital marketing strategies fail to do one thing.  The marketers fail to have a closer look at the content, whatever is written on the page.  How do I write a great landing page copy? you ask…

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What are Common GDPR SEO Mistakes?

The GDPR regulates the handling of personal data stored both on electronic media and in other forms. Your website may be at risk. What are common GDPR SEO mistakes? Below is a guide to the most common SEO mistakes related to GDPR requirements. 

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What is Backlink in Blogging?

A typical SEO strategy includes several components, including on-page tasks and off-page activities. The on-page SEO is about selecting the appropriate keywords, writing the quality content, assuring the responsive design principles for the web pages. All those can be properly controlled to rank your website higher and increase organic traffic to the website. Another method is utilizing a backlink strategy for your blog. What is backlink in blogging? Continue reading What is Backlink in Blogging?

What are the Most Effective Digital Marketing Strategies?

Effective digital marketing strategies, tactics and techniques are a fundamental part of any successful online business. Read on to learn the digital marketing strategies used by the best websites.

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Staying Relevant to Your Customers Online

Staying relevant to your customers online, according to Google: “AdWord’s real-time targeting and reporting provide advertisers with the most nimble and efficient way to reach customers during these tight times.” Yet, typical website optimization is achieved through keyword focusing, metadata, and site architecture. Though there are other SEO tactics out there, such as Web 2.0 brand management.So how do you get your website noticed by your customers. Continue reading Staying Relevant to Your Customers Online