In modern history, advertising and marketing have been economically slanted. A big audience meant spending big bucks, whether you employed TV, radio, or periodicals. In a way the Internet has changed all that. With the right approach to investing in digital marketing, you can have an international audience of millions without spending millions. Read how to use keywords for internet marketing. Continue reading How to Use Keywords for Internet Marketing
The virtual SEO marketing arena over the internet is becoming more brutal with each new search engine algorithms. As digital marketing becomes more subtle and sophisticated, businesses and marketers have to adapt in time or face the perils of perishing into oblivion. Small businesses and local shops often feel the burn, as they are slow to react to new SEO marketing developments. What is local SEO marketing all about? Continue reading What is Local SEO Marketing All About?
Businesses need to be active in the digital marketplace. They need to develop and adopt new ways to gain an edge over their competitors. How do you attract and retain customers with digital marketing? Continue reading How Do You Attract and Retain Customers with Digital Marketing?
Some people know what is now defunct traditional SEO (Search Engine Optimization), and there are those who “Think” they know modern SEO (most people don’t), and then there are those who genuinely understand modern SEO techniques to rank your website higher. Learn more about how to boost organic traffic by improving SEO keyword research. Continue reading How to Boost Organic Traffic by Improving SEO Keyword Research
You can use visual stories to convey your message, but even when you have a message, how will you attract customers online so your prospects will find you? One way that business people find goods and services is to search the web. It’s up to you to optimize your website to make it easy for search engines to serve up your website when prospects go searching. How can you get your website noticed? Find out how you can get ahead of your competitors in search results, promote your website, and increase your website visibility. Continue reading How Can You Get Your Website Noticed?
Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to not sink your small business. What is a good marketing budget for a small business? Continue reading What is a Good Marketing Budget for a Small Business?
Backlinks are essential building blocks of internet marketing for boosting website traffic, authority and ranking. Depending on their quality, backlinks can be easier or harder to get, cheaper or more expensive to buy, and worth using – or not. That’s the №1 thing you need to know before reading SEO techniques to rank your website higher, as it seems like today everyone and their dog will be trying to give you some advice on how to use backlinks to improve Google rankings of your blog.
In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will answer that question.
There are various types of landing pages though they can be divided into two major groups. Landing pages of the first type are aimed to take a consumer directly to a purchase. Another type stands for the lead generation landing pages where the user contact information is requested. What is a lead generation landing page?
Are you wondering why your landing pages are getting visitors, but you aren’t getting conversions? Most companies are optimizing their landing pages by doing things such as switching color schemes playing with page length, using new features, and playing with the graphics, but there digital marketing strategies fail to do one thing. The marketers fail to have a closer look at the content, whatever is written on the page. How do I write a great landing page copy? you ask…