If you are in business long enough you will learn a few things about running a business. Over the years I have run a few businesses and have found the top ways to improve your business. Some of it may sound like common sense, but unless it happens to you, you may not be thinking about it much. What are simple ideas to improve your business? Continue reading What are Simple Ideas to Improve Your Business?
While they are closely related and have the same end goal, they differ in purpose and approach. Sales training and sales coaching each have their own focus. What is the differences between sales training and sales coaching in business learning? Continue reading What is the Differences Between Sales Training and Sales Coaching in Business Learning?
Lean is a journey. If you’re like most companies, your lean journey starts in manufacturing with something simple like a 5-S program and then moves on to more difficult lean tools like analyzing your value streams and then eventually reorganizing your whole supply chain. This is all great stuff but when are you done? What comes after lean manufacturing?
We all know that you can’t have success in business without sales. Sales are the lifeblood of every company, and when your company is not getting enough leads it’s important to find ways to generate more. One way you can do this is by hiring external sales people who will take care of representing your business for you. In this blog post, we’ll go over some points to consider when hiring external sales reps: procedures for outside sales representation. Continue reading Hiring External Sales Reps: Procedures for Outside Sales Representation
To sell a product or service, you need to catch the attention of your target audience, impress them with what you have to offer, and effectively help them choose you over your competitors with video marketing. The results can be scarce while the process could be quite costly and time-consuming if not done right. How do you use videos in your sales funnel to build awareness, spark interest, and encourage the purchase your product.
If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then it may be possible to save $250,000. Why you ask? Because the marketing can help your business grow due to its great potential of being very unproductive.
Continue reading How to Take Control of the Sales and Marketing Cycle