online content

Public television is known for its open door to new talent. Since it is a free-to-air service, it can be considered another social media channel in your digital presence marketing plan. Anyone from any background can come in to try to make a great TV show, becoming the first step for some of the biggest […]

It’s one thing to develop a generic marketing plan that’s worked for other businesses. It’s another to create a strategy unique to your company that highlights the depth of your brand and the originality of your identity.  How do you develop a unique brand identity?

One of the most powerful business decisions you can make is to learn more about your audience. While this is business 101, audiences shift and change over time, and learning about their ongoing behaviors will help you create a content marketing strategy.  How do you find your audience in Google Analytics?

Business to business (B2B) companies without a solid marketing plan are heading towards disaster. This might sound harsh, but then the truth must be told. Add to this prophecy to another bold claim that B2B companies improve their chances for success if they allow video content to spearhead their marketing campaign. How do you leverage […]

Social media has become part of our daily lives and revolutionized social communication. We communicate through SMS’s text messages. We use stickers and emojis, and GIFs. How does a GIF work and what are GIFs commonly used for?

Instagram is the favorite go-to social media platform for millions of people for sharing videos, photos, and interesting stories every day. It has also evolved as a popular platform that allows businesses to connect with their target audience easily. If you are not aware of Instagram’s newest features for businesses , here is all you […]

Good content marketing can be a powerful tool for promoting your business, but the term itself can include a variety of techniques that can all be used together in different ways. One of such techniques is blogging, but to do it right, you will need to provide value to your readers while still promoting your […]

If you want to wait for the perfect search engine optimization (SEO) strategy before starting your own business, you might have to wait forever. Business SEO is a learn-as-you-go venture; you will learn, but you have to make smart SEO decisions to be miles ahead of others who are learning gradually. What is the best […]

Content marketing has become one of the most reliable methods for getting your website to rank higher. When you get discovered, you can show what quality services you have to offer to potential clients. Why are backlinks important for local SEO?