March 9, 2022
Audience in Google Analytics

How Do You Find Your Audience in Google Analytics?

One of the most powerful business decisions you can make is to learn more about your audience. While this is business 101, audiences shift and change over time, and learning about their ongoing behaviors will help you create a content marketing strategy.  How do you find your audience in Google Analytics?
March 2, 2022
Safety Metrics

What Metrics are Used to Predict Safety Performance?

Leading indicators for safety performance are based on an examination of potential risks as well as past incidents that did not result in injury. This can include history such as observation, unsafe actions, and safety meeting attendance. In contrast, lagging safety indicators only look at past injuries. Leading indicators thus give you the ability to preemptively respond to any potential risks that could result in more serious incidents. What metrics are used to predict safety performance?
January 15, 2022
Website Marketing Performance

How Do You Track Marketing Performance?

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?
December 21, 2021
social media marketing strategy

What Should a Digital Communication Strategy Include?

Digital communications means having a digital presence and the strategic marketing tools for your business to be competitive in today’s modern Internet. So what should a digital communication strategy include?
December 15, 2021

What Operational Metrics are Used to Run a Business?

A typical scoreboard will be revised six or seven times before it is contains the right metrics. What do your business metrics say about your business?
November 2, 2021
cash

How Do Businesses Manage Debt?

Debt has been a vilified aspect of finances for a very long time. Still, it will be naive to think that it is not a necessary part of running a business. When managed wisely, a short-term business loan can help you expand and hire new employees.  How do businesses manage debt?
September 5, 2021
manager

What are Signs of a Bad Boss?

Do you consider your boss a bad boss? Understand that they may not know they're a bad boss and that there are ways of coping with a bad boss.
August 27, 2021
Metrics for Social Media

What are 3 Social Media Metrics Every Business Should Track?

Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track?
July 28, 2021
BPM Business Process Management

What Is Business Process Management? – What is BPM?

Business Process Management (BPM) is the medium that transforms ideas into intellectual property.