What’s your first reaction when you enter the conference room and you see the VP of Very Important Stuff firing up the projector? How about when, once they’ve got the projector to cooperate, you see the title frame of a PowerPoint slide show? Oh, and how about when they hand you a 200-page stack of “everything we’re going to ‘discuss”?
What exactly is marketing? More specifically, what are marketing tactics? You don’t have to look far to find some very complex and verbose definitions of marketing. Typically these definitions are filled with meaningless platitudes and clichés like “proactively adding value.” A more simple, practical, yet worthy definition of marketing describes its basic mission: getting the right message to the right people. Continue reading Marketing Tactics: the Medium or the Message? →