Most businesses today rely on traditional marketing methods such as in-person relationship building, networking, trade show booths, or some form of display advertising, possibly direct mail, or even internet advertising for generating new revenue. These methods still work and will continue to work at some level for quite some time. But what about creating your social media strategy procedure? What is an example of a social media strategy?
Building a Twitter following can be quite confusing at first, but it can be done by staying relevant to your customers online. You can look for people you know, search popular email accounts like Hotmail, Yahoo, Gmail, AOL, or MSN. You can invite your friends by email or even select suggested users to get yourself started. Learn more about how do you build a following on Twitter, Continue reading How Do You Build a Following on Twitter?
A social media policy outlines your company’s guidelines for your social media strategy. Is it ok for your employees to maintain a personal blog that conveys work related stories about customers, management, or other employees? How about telling the same stories on Facebook or Twitter? Can you post pictures from the office party on Facebook, Pinterest, Instagram or YouTube? What is acceptable in a web connected social media world? What is a social media policy and why is it important to have one? Continue reading What Is a Social Media Policy and Why is it Important to Have One?
When it comes to getting public relations (PR) for your brand, a press release is essentially the way to go. Writing a strong press release is not hard if you master the key elements that make up a press release itself. Here are some tips to writing great press releases.