When it comes to getting public relations (PR) for your brand, a press release is essentially the way to go. Writing a strong press release is not hard if you master the key elements that make up a press release itself. Here are some tips to writing great press releases.
Your social media strategy starts by making websites like Twitter, Facebook, Pinterest, or Linkedin as part of your marketing plan, creating a social media policy, and developing a plan of action. Continue reading What Is Your Social Media Strategy?
A social media policy outlines your company’s guidelines for your social media strategy. Is it ok for your employees to maintain a personal blog that conveys work related stories about customers, management, or other employees? How about telling the same stories on Facebook or Twitter? Can you post pictures from the office party on Facebook, Pinterest, Instagram or Youtube? What is acceptable in a web connected social media world? Continue reading What Is a Social Media Policy?
Building a Twitter following can be quite confusing at first. When you first open an account at twitter.com you have no followers. You can add your first followers using the “Find People” menu setting on the top right. You can look for people you know, search popular email accounts like Hotmail, Yahoo, Gmail, AOL, or MSN. You can invite your friends by email or even select suggested users to get yourself started. Continue reading How to Build a Twitter Following