Tag Archives: marketing

How Do You Know When it’s Time to Expand Your Business?

When do you know that you are ready for the expansion of your business worldwide? In case you have recently experienced quick business growth such as doubling sales weekly over some time for example and you have not only survived but have grown as a business then you can consider yourself to be ready to use the same model used for this success for continuous growth into global expansion. Continue reading How Do You Know When it’s Time to Expand Your Business?

Marketing Tactics: the Medium or the Message?

What exactly is marketing? More specifically, what are marketing tactics? You don’t have to look far to find some very complex and verbose definitions of marketing. Typically these definitions are filled with meaningless platitudes and clichés like “proactively adding value.” A more simple, practical, yet worthy definition of marketing describes its basic mission: getting the right message to the right people. Continue reading Marketing Tactics: the Medium or the Message?

Writing the Marketing and Sales Plan Section of Your Business Plan

Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all about. Continue reading Writing the Marketing and Sales Plan Section of Your Business Plan

The Sales and Marketing Pipeline

It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline

6 Tips for Success of Your First Entrepreneurial Project

Why Six Tips for Success of Your First Entrepreneurial Project. The majority of people start a business within the industry they’re already well-familiar with. The problem, however, lies in the fact that this gives them a lot of false confidence when it comes to running a new business startup. Continue reading 6 Tips for Success of Your First Entrepreneurial Project

How to Take Control of the Sales and Marketing Cycle

If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then it may be possible to save $250,000. Why you ask? Because marketing has the greatest potential of being very unproductive.
Continue reading How to Take Control of the Sales and Marketing Cycle