Tag Archives: marketing

How Do You Reduce Startup Business Risks in the Early Stages?

Startup business risks and entrepreneurship often go together. After all, building a business involves fulfilling a need with unique solutions, and no solutions can be created successfully without trial, error, and continuous testing. How do you reduce startup business risks in the early stages? Continue reading How Do You Reduce Startup Business Risks in the Early Stages?

How Market Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. How Research Keeps You Ahead of Your Competitors. Continue reading How Market Research Keeps You Ahead of Your Competitors

How Can AI Help Small Businesses?

Continuously running your small business for an extended period to take it to the next level can sometimes feel impossible. Day in, day out, you need to ensure your customers get the required products, you have enough employees, your business information is secure, and the quality of your products is at par.  How can AI help small businesses? Continue reading How Can AI Help Small Businesses?

Why is the Voice of the Customer Important in Business?

You may have heard of listening to the voice of the customer, but what does it actually mean? If you are managing a business, listening to the customer by an analysis of social media to customer reviews is critical to your success. Why is the voice of the customer important in business?

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What is the Future of Digital Marketing?

Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing? Continue reading What is the Future of Digital Marketing?

How Do You Track Marketing Performance?

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?

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How to Use Business Management Software to Grow Your Beauty Business

Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always a tall order to fill. Learn how to use business management software to grow your beauty business. Continue reading How to Use Business Management Software to Grow Your Beauty Business