It is that time of year when successful leaders are weaving vision and business strategy together. You do this by using your vision, your end-to-end process design, and the action steps required to make it all happen. Continue reading How are Vision and Strategy are Related?
Startup business risks and entrepreneurship often go together. After all, building a business involves fulfilling a need with unique solutions, and no solutions can be created successfully without trial, error, and continuous testing. How do you reduce startup business risks in the early stages? Continue reading How Do You Reduce Startup Business Risks in the Early Stages?
Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. How Research Keeps You Ahead of Your Competitors. Continue reading How Market Research Keeps You Ahead of Your Competitors
Continuously running your small business for an extended period to take it to the next level can sometimes feel impossible. Day in, day out, you need to ensure your customers get the required products, you have enough employees, your business information is secure, and the quality of your products is at par. How can AI help small businesses? Continue reading How Can AI Help Small Businesses?
You may have heard of listening to the voice of the customer, but what does it actually mean? If you are managing a business, listening to the customer by an analysis of social media to customer reviews is critical to your success. Why is the voice of the customer important in business?
Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing? Continue reading What is the Future of Digital Marketing?
Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always a tall order to fill. Learn how to use business management software to grow your beauty business. Continue reading How to Use Business Management Software to Grow Your Beauty Business
Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?