Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. How Research Keeps You Ahead of Your Competitors. Continue reading How Market Research Keeps You Ahead of Your Competitors
Continuously running your small business for an extended period to take it to the next level can sometimes feel impossible. Day in, day out, you need to ensure your customers get the required products, you have enough employees, your business information is secure, and the quality of your products is at par. How can AI help small businesses? Continue reading How Can AI Help Small Businesses?
You may have heard of listening to the voice of the customer, but what does it actually mean? If you are managing a business, listening to the customer by an analysis of social media to customer reviews is critical to your success. Why is the voice of the customer important in business?
Marketing leaders are focusing on adopting the most effective digital marketing strategies for old as well as new connections with and between customers, employees, business partners, and social influencers. What is the future of digital marketing? Continue reading What is the Future of Digital Marketing?
Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always a tall order to fill. Learn how to use business management software to grow your beauty business. Continue reading How to Use Business Management Software to Grow Your Beauty Business
Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?
You have a new business startup. You’ve done some research to see if people are interested in what you’re selling or offering and it looks like they are. You may have written a business plan for a startup. Congratulations, you’re off to a good start! How do you successfully scale a startup business? Continue reading How Do You Successfully Scale a Startup Business?
As an entrepreneur, you realize that building a successful business from scratch is no a crazy. In fact, opening a cleaning business has high returns and a relatively low start-up cost. Especially in cities with a large population, a commercial cleaning business is in high demand. How do you start a successful commercial cleaning business?