From the brand’s logo to the typography of letters, every detail counts when it comes to building out your visual brand. Continue reading How to Successfully Build out Your Visual Brand
Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all about. Continue reading Writing the Marketing and Sales Plan Section of Your Business Plan
It’s important to view (and conduct) the Sales and Marketing operation as a business process. A process that has a clear plan and has key performance indicators being measured so needed corrections can be identified and implemented. Now, let’s reflect on a term that has become quite commonplace: Sales and Marketing Pipeline. Continue reading The Sales and Marketing Pipeline
Why Six Tips for Success of Your First Entrepreneurial Project. The majority of people start a business within the industry they’re already well-familiar with. The problem, however, lies in the fact that this gives them a lot of false confidence when it comes to running a new business startup. Continue reading 6 Tips for Success of Your First Entrepreneurial Project
If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then it may be possible to save $250,000. Why you ask? Because the marketing can help your business grow due to its great potential of being very unproductive.
Continue reading How to Take Control of the Sales and Marketing Cycle