marketing

The rise of performance marketing, where marketers earn money in a way that is directly tied to marketing performance, has led to some awkward questions about marketing attribution. Why is attribution important in marketing?

Are you ready to start your own business? It can be a daunting task, but with the right starting a business checklist, you can make sure you have all the necessary steps covered. This checklist will help you plan your business, create a budget, register your business, and more. It will also provide you with tips and advice on how to make your business successful. Get started today and make sure you have all the information you need to get your business off the ground.

Businesses of all sizes and industries need defined sales and marketing policies. These guidelines help sales and marketing teams promote products and services, hit their target audience, and fuel revenue growth. What sales marketing policies should every business have?

Writing the marketing and sales plan section of your business plan is really important. You are a company which sells goods or services, but no one knows what these goods or services really are? Then this is where your marketing plan becomes effective. You need to spread the word about what your company is all […]

Successful leaders are adept at weaving vision and strategy into their business. Learn about the vision and strategy process.

Startup business risks and entrepreneurship often go together. After all, building a business involves fulfilling a need with unique solutions, and no solutions can be created successfully without trial, error, and continuous testing. How do you reduce startup business risks in the early stages?

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you […]

Continuously running your small business for an extended period to take it to the next level can sometimes feel impossible. Day in, day out, you need to ensure your customers get the required products, you have enough employees, your business information is secure, and the quality of your products is at par.  How can AI […]

Many companies say they know their customers, but are they really listening to thier needs?