marketing

 The main aspect of performance marketing, which includes numerous strategies and approaches depending on the field, is that business success is defined by a set of key performance indicators (KPI).  How do you track marketing performance?

Most salon businesses are owned by technicians and stylists who are highly passionate and skilled in matters of hair, beauty, and fashion. Making people beautiful comes naturally, but using business management software, not so much. For them, the responsibility of building an effective management system of staffing, inventory management, client retention, and marketing is always […]

The statistics on small business success can be a little daunting for new entrepreneurs. It is estimated that some 30% of businesses fail in their second year. How to achieve sustainable business growth?

Are you struggling to gain a competitive edge against your counterparts? Or is the disconnect between your business and customers widening every day? This could be a problem with your brand’s public image. How do you build a strong brand image?

You have a new business startup. You’ve done some research to see if people are interested in what you’re selling or offering and it looks like they are. You may have written a business plan for a startup. Congratulations, you’re off to a good start! How do you successfully scale a startup business?

As an entrepreneur, you realize that building a successful business from scratch is no a crazy. In fact, opening a cleaning business has high returns and a relatively low start-up cost. Especially in cities with a large population, a commercial cleaning business is in high demand. How do you start a successful commercial cleaning business?

Creating a marketing budget for your small business can involve plenty of guesswork, especially for a first timer. It is easy to know that marketing is essential, but what is not easy is to develop, plan, and assign funding amounts to that plan that are both aggressive enough to be effective yet modest enough to […]

Small-scale businesses such as startups or IT and marketing agencies can often feel underpowered compared to large-scale enterprises. However, artificial intelligence (AI) is slowly making it possible for small businesses to compete in the big league thanks to machine learning AI algorithms. How do you use artificial intelligence in a small business?

The generation of people who were born between 1946 and 1964, the baby boomers, are gradually phasing out of the workplace. They are retiring in large numbers and many of them will require special care and services in retirement. This has created a business opportunity for people who can provide healthcare services. How do I […]