Tag Archives: marketing tactics

What Will Trade Show Look Like in the Future?

It seems that almost every industry has been affected by COVID, changing business communications and relationships. Most will be feeling the effects well beyond when it is no longer a societal concern. The trade show industry is one of them. During the last few years, with so many people hesitant to gather in large rooms to buy and sell products and services and exchange ideas, trade shows were nearly nonexistent.  What will Trade Show look like in the future?

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What are the Most Effective Digital Marketing Strategies?

Effective digital marketing strategies, tactics and techniques are a fundamental part of any successful online business. Read on to learn the digital marketing strategies used by the best websites.

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Why Business Needs Marketing Influencers

75% of marketers were found to be using influencers in their marketing strategies in a 2018 survey, and the majority of those companies are still using them to drive purchase and improve brand perception. Influencer marketing clearly still has a place in a business’ marketing policy. So what benefits can influencer marketing bring for your business? Continue reading Why Business Needs Marketing Influencers

Marketing Tactics: the Medium or the Message?

What exactly is marketing? More specifically, what are marketing tactics? You don’t have to look far to find some very complex and verbose definitions of marketing. Typically these definitions are filled with meaningless platitudes and clichés like “proactively adding value.” A more simple, practical, yet worthy definition of marketing describes its basic mission: getting the right message to the right people. Continue reading Marketing Tactics: the Medium or the Message?

AMP Stories: Their Impact on B2B Marketing

On February 13th in Amsterdam, Google announced several changes to their Google search results based on their Accelerated Mobile Pages technology. Two of the main new features based on AMP are AMP for Email and AMP Stories. AMP for Email allows developers to create dynamic email content, while AMP Stories is a new visual format that gives you the ability to tell stories in search results. This article will look at AMP Stories, its potential impact on B2B Marketing, and what are the best tools to create AMP Stories. Continue reading AMP Stories: Their Impact on B2B Marketing