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marketing cycle

Why is Attribution Important in Marketing?
October 20, 2023 - Better Sales and Marketing, Improve Internet Marketing

The rise of performance marketing, where marketers earn money in a way that is directly tied to marketing performance, has led to some awkward questions about marketing attribution. Why is attribution important in marketing?

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How to Take Control of the Sales and Marketing Cycle
October 9, 2019 - Better Sales and Marketing, Improve Business Processes

Are you in control of your sales and marketing cycle? Learn how to improve your sales cycle efficiency and reduce marketing expenses.

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