In modern history, advertising and marketing have been economically slanted. A big audience meant spending big bucks, whether you employed TV, radio, or periodicals. In a way the Internet has changed all that. With the right approach to investing in digital marketing, you can have an international audience of millions without spending millions. Read how to use keywords for internet marketing. Continue reading How to Use Keywords for Internet Marketing
The virtual SEO marketing arena over the internet is becoming more brutal with each new search engine algorithms. As digital marketing becomes more subtle and sophisticated, businesses and marketers have to adapt in time or face the perils of perishing into oblivion. Small businesses and local shops often feel the burn, as they are slow to react to new SEO marketing developments. What is local SEO marketing all about? Continue reading What is Local SEO Marketing All About?
Content marketing is about telling a story to capture the attention of an audience and prompt them to act in a desirable way. Succeeding in content marketing requires being strategic with your blog to ensure that your stories stand out against those of competitors. How do you create a content creation strategy? Continue reading How Do You Create a Content Marketing Strategy?
Businesses need to be active in the digital marketplace. They need to develop and adopt new ways to gain an edge over their competitors. How do you attract and retain customers with digital marketing? Continue reading How Do You Attract and Retain Customers with Digital Marketing?
Some people know what is now defunct traditional SEO (Search Engine Optimization), and there are those who “Think” they know modern SEO (most people don’t), and then there are those who genuinely understand modern SEO techniques to rank your website higher. Learn more about how to boost organic traffic by improving SEO keyword research. Continue reading How to Boost Organic Traffic by Improving SEO Keyword Research
Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track? Continue reading What are 3 Social Media Metrics Every Business Should Track?
You can use visual stories to convey your message, but even when you have a message, how will you attract customers online so your prospects will find you? One way that business people find goods and services is to search the web. It’s up to you to optimize your website to make it easy for search engines to serve up your website when prospects go searching. How can you get your website noticed? Find out how you can get ahead of your competitors in search results, promote your website, and increase your website visibility. Continue reading How Can You Get Your Website Noticed?
Email marketing is proclaimed as the king of digital marketing that can help business. In fact, you will be surprised to learn that the medium helps generate much more sales than the leading social media networks. How can email marketing increase sales?
As companies look to reinvent their internal business operations moving forward, many are looking for ways to future-proof their operation against potential future crises. One of the best ways to do so is to lean on a unique combination of automation and human expertise. Learn how automation can help your business adjust for the future.
Before the internet, business owners had to rely on traditional marketing strategies and use newspaper ads or flyers to promote their business. However, in today’s world, you’re a few clicks away from learning how to elevate your brand and use digital marketing strategies to talk about your products or service. Learn all about how small businesses use online marketing.