digital marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article […]

There are various types of landing pages though they can be divided into two major groups. Landing pages of the first type are aimed to take a consumer directly to a purchase. Another type stands for the lead generation landing pages where the user contact information is requested. What is a lead generation landing page?

Are you wondering why your landing pages are getting visitors, but you aren’t getting conversions?  Most companies are optimizing their landing pages by doing things such as switching color schemes playing with page length, using new features, and playing with the graphics, but there digital marketing strategies fail to do one thing.  The marketers fail […]

The GDPR regulates the handling of personal data stored both on electronic media and in other forms. Your website may be at risk. What are common GDPR SEO mistakes? Below is a guide to the most common SEO mistakes related to GDPR requirements. 

A typical SEO strategy includes several components, including on-page tasks and off-page activities. The on-page SEO is about selecting the appropriate keywords, writing the quality content, assuring the responsive design principles for the web pages. All those can be properly controlled to rank your website higher and increase organic traffic to the website. Another method […]

For many ecommerce entrepreneurs, attracting new customers and persuading them to make a purchase decision online is a challenge. You may have a great product that solves the pain point of your target customers, but need a result-driven marketing strategy that achieves your business goals, closes more sales, and increases your chances of success, then […]

The global pandemic has disrupted the financial sector in more ways than one. Lockdowns and restrictions across the world have basically crippled the global economy. However, during those trying times, payments have started to evolve. Here are a few payment trends driving the future of payments.

Effective digital marketing strategies, tactics and techniques are a fundamental part of any successful online business. Read on to learn the digital marketing strategies used by the best websites.

The process of developing an online business together with a domain name for the web presence is a difficult and intricate one. How do you choose a top level domain (TLD) for your website?