data analytics

It’s one thing to develop a generic marketing plan that’s worked for other businesses. It’s another to create a strategy unique to your company that highlights the depth of your brand and the originality of your identity.  How do you develop a unique brand identity?

Correlation between variables refers to a situation where two variables seem to be related. Do you know how to analyze correlation between variables data?

Conversion is the main goal of making your eCommerce business thrive. At the end of the day, all our efforts are aimed at converting as many visitors into customers as possible. And it is a challenge!  Adding eCommerce features will help. What top 10 features are a must for any eCommerce site?

With the development of Internet information resources, the amount of electronic scientific and technical information has significantly increased, as a result of which the search for relevant information has become significantly more difficult. Why should you use text annotation services?

The current digitization era has seen businesses using social media to attract customer online, pointing towards increasing profitability and thriving in the competitive business world. Why is it important to have a digital presence?

There are millions of websites on the internet that are quickly outperforming physical retailers in the terms of traffic. However, for a website to work well, continuous measurement is essential to track your website performance. Without it, your website conversion rate would remain stagnant, and you will have no idea how well your website is […]

Automation and artificial intelligence (AI) in Human Resources (HR) are here to stay. The future of work in the next decade relies heavily on business process management in HR and data as a way of optimizing HR processes and workflows. How HR departments will change in this decade.

Thanks to its ability to allow buyers to explore a wide range of products and compare before making a purchasing decision, the digital business industry has seen dramatic growth over the past few years. For this successful growth, many business opportunities for online growth have to deal with big data. How can a big data scientist […]

How do fraud prevention systems detect financial scams? Many businesses other than banking systems need to be protected from fraud. Today there are machine learning tools capable of countering social engineering, but should you use them? Read about how to select a fraud prevention tool to combat financial sector scams.