In today’s day and age, it is hard to imagine a tech-free company. Whether we like it or not, using information technology in business is what ultimately sets the course for business growth and separates successful organizations from the rest of the crowd. In other words, technology is not a motor for change, but THE motor for change — without it, there is little to no competitive edge a company can use. Listed here are eight reasons why your company should invest in technology. Continue reading Why Your Company Should Invest in Technology
When you’re in charge of running a business, you need access to solid data. You can’t leave your business growth plans to chance; rather, you’ll want to do everything possible to set your organization up for success like knowing and using your Customer lifetime value (CLV ). Why is customer lifetime value important to the growth of your business?
There is a lot of theory floating around about using social media content to target your ideal customer base – but how do you do this? Unfortunately, there is no simple answer. This is because your social media campaign has to attract the right people first before you can convert these fans or followers into actual customers. You have to learn how to target your customers with social media. Continue reading How To Target Your Customers With Social Media
No matter if your business is small or large, you should always be happy to see some new customers. They serve as the living proof that your business strategy is effective and your marketing is not done in vain. How do you attract new customers? To help you reach this goal, we created a list of the best strategies to add new customers. Continue reading How Do You Attract New Customers?
After realizing sustained improvements in operations, company CFOs especially have asked us, “OK, now what? Now that I can produce more, how does that help me make more money?” Ultimately, companies must increase their sales. Therefore you have to communicate, engage with customers and prospects more effectively than ever before. What does it mean to engage with customers? Continue reading What Does it Mean to Engage with Customers?