Tag Archives: competitive

How Market Research Keeps You Ahead of Your Competitors

Being aware of your competitor’s movements is vital for the sustainability of your own business. It is not something that can only be done on the odd occasion, it is a constant. Your Marketing Plan must include a market research process to continuously keep yourself in-the-know about what your competitor is doing and what you need to do in order to get ahead of them at every turn. How Research Keeps You Ahead of Your Competitors. Continue reading How Market Research Keeps You Ahead of Your Competitors

Why is it Important for Businesses to Invest in New Technologies?

Nowadays, running a business is near impossible without the help of various technologies. They can keep companies afloat for many years and help the workforce become more efficient and productive. They also allow entrepreneurs to gain some of that highly-valued media exposure. Why is it important for businesses to invest in new technologies?

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How Do You Occupy a Leadership Position Using Digital Marketing?

We live in the era of digitization, so businesses that learn to play by the new rules occupy the top positions in terms of the number of clients and revenue. In an overloaded information space, the main task of digital marketing is to convey to the consumer the value of the product and make the interaction personalized and productive. How do you occupy a leadership position using digital marketing? Continue reading How Do You Occupy a Leadership Position Using Digital Marketing?

What are the Advantages and Disadvantages of Mystery Shopping?

It’s no secret that brick-and-mortar retailers have been suffering in the past few years due to majority of consumers transitioning to online shopping. Ecommerce is different from traditional retailing. In order to survive as a retailer, it’s important to invest in the right assets that can help fuel your business’ growth.  What are the advantages and disadvantages of mystery shopping? Continue reading What are the Advantages and Disadvantages of Mystery Shopping?

What Makes Your Company Different From Your Competitors?

Starting a new company is an exciting and adventurous process, but it’s also much harder than you can anticipate at the moment. It’s all about finding ideas and approaches that will make your business as successful and lucrative as possible, but you need to remember that doing that won’t be hard at all.  Start by asking yourself: what makes your company different from your competitors?

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How Do You Conduct a SWOT Analysis with Proper Example?

As a business owner, you never switch off. There’s always going to be work-related thoughts buzzing around your head. These thoughts can flood in all at once and feel overwhelming at times. It’s crucial you maintain good health while running a company, and a SWOT analysis can help. It’s an excellent tool that will put your mind at ease and give you clear and organized goals. How do you conduct a SWOT analysis with proper example? Continue reading How Do You Conduct a SWOT Analysis with Proper Example?

How to Create a Lean Competitive Advantage

There are many ways to build a competitive advantage, but using Lean will get to the core of your business and its ability to generate cash efficiently. Lean thinking is not a set of tools, a set of procedures to follow, or a series of logical steps. Lean is a thought process, a culture, and belief system. So the most important thing is how to change the thinking in your organization so that lean happens. This article is about how to create a lean competitive advantage.

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What Should a Digital Communication Strategy Include?

Digital communications means having a digital presence and the strategic marketing tools for your business to be competitive in today’s modern Internet. So what should a digital communication strategy include? Continue reading What Should a Digital Communication Strategy Include?

What are Six Effective Tips to Make Your eCommerce Business Thrive?

As a result of the well-known events of the past year, which entailed significant economic shocks and transformations, the opportunities for online growth of the e-commerce market has intensified many times over. The previously observed vigorous movement of business towards mastering and developing its brand on the network has become even more active due to the pandemic. What are six effective tips to make your eCommerce business thrive? Continue reading What are Six Effective Tips to Make Your eCommerce Business Thrive?