Tag Archives: Business Plans

Marketing Tactics: the Medium or the Message?

What exactly is marketing? More specifically, what are marketing tactics? You don’t have to look far to find some very complex and verbose definitions of marketing. Typically these definitions are filled with meaningless platitudes and clichés like “proactively adding value.” A more simple, practical, yet worthy definition of marketing describes its basic mission: getting the right message to the right people. Continue reading Marketing Tactics: the Medium or the Message?

Guide to Changing Your Current Business Operations

The new decade is here, and with it comes a billion new expectations for your company.  What you do now can set your company up for success, or it can be your downfall. Facilitating organizational change is easy to theorize and come up with, but putting it into action can cause a lot of problems.  Here are the top tips for moving forward with a change: A Guide to Changing your Current Business Operations. Continue reading Guide to Changing Your Current Business Operations

What Financial Mistakes Put Business at Risk?

Mistakes are an inevitable part of running a business. It is a common practice that a business faces a drawback due to an unpredictable financial mistake. Some blame it on ignorance, some on lack of professional guidance, while others are simply trying to find someone to blame. What financial mistakes put business at risk? Continue reading What Financial Mistakes Put Business at Risk?