Tag Archives: advertising

How Do You Find Your Audience in Google Analytics?

One of the most powerful business decisions you can make is to learn more about your audience. While this is business 101, audiences shift and change over time, and learning about their ongoing behaviors will help you create a content marketing strategyHow do you find your audience in Google Analytics?

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How Do You Leverage Video Content in B2B Marketing?

Business to business (B2B) companies without a solid marketing plan are heading towards disaster. This might sound harsh, but then the truth must be told. Add to this prophecy to another bold claim that B2B companies improve their chances for success if they allow video content to spearhead their marketing campaign. How do you leverage video content in B2B marketing? Continue reading How Do You Leverage Video Content in B2B Marketing?

How Do You Choose Marketing Automation Tools?

In any business, we all can agree that marketing automation tools can help your business and even be crucial for the business’s success. This is mainly because they add to the marketing effort, which speeds up the business’s performance. Nowadays, consumer buying behaviors and the online marketing landscape are changing. As a result, it becomes challenging for one to keep up with automation tools and trends. How do you choose marketing automation tools? Continue reading How Do You Choose Marketing Automation Tools?

How to Develop a Small Business for Bicycle Lovers

Cycling is one of the healthiest and most rewarding hobbies out there. Hitting the road on your bicycle and enjoying the breeze is great, but it’s not as productive as it could be. Wouldn’t it be great if you could turn a profit while riding your bike—or even startup a business? How do you develop a small business for bicycle lovers?

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Performance Marketing: The future of Digital Marketing

In recent years, performance marketing has become the new normal for many companies around the world. It works by using clearly defined measurable objectives to drive payment or optimization. Examples of Performance Marketing approaches include Cost Per Action (CPA) models and Affiliate Marketing. So why is Performance Marketing the future of digital marketing? This article will answer that question.

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How Small Businesses Can Attract Top Employees Online

Every small business owner wants to attract and retain top employees. Some are even willing to pay for their relocation to have them on their team. These methods are not surprising because employees are the foundation of every company. Their talent will dictate the tempo of your growth. But, the way you treat and hire your dream team will affect the collective and productivity in the workplace. That’s why it’s critical to learn how to choose your team members and provide adequate working conditions for them. Continue reading How Small Businesses Can Attract Top Employees Online