Category Archives: Increase Innovation

What Are the Customer’s Requirements?

Finding the customer’s requirements is easy, right? I mean, all sales and marketing has to do is just ask the customer what is important to them, they tell you, and you have the requirements. If only it was that easy… Customer’s will provide you with an awful lot of information, ask for many features they think they want, and describe things that may not be realistic. Are these all requirements? Continue reading What Are the Customer’s Requirements?

Why is Innovation Important in Leadership?

Innovative leadership is common at companies that recognize opportunities for change and improvement. The ability to recognize and implement improvement is integral to the company’s culture, which is then supported through its innovative leadership. The two are intertwined. Let’s delve into why innovation is important in leadership. Continue reading Why is Innovation Important in Leadership?