Category Archives: Improve Your Social Media

What are 3 Social Media Metrics Every Business Should Track?

Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track? Continue reading What are 3 Social Media Metrics Every Business Should Track?

How Can Blogging Help Promote a Business?

Blogging carries with it a history of introspection, with bloggers writing about what is going on in their lives and organizations. For a business, one of the reasons for blogging is to attract and engage customers. Therefore, your business blog should contain posts with relevance to your customers, which will helps you serve and attract customers. That’s how blogging can help promote a business.

Continue reading How Can Blogging Help Promote a Business?

How Do You Attract Customers Online?

Exposure is the driving force of any successful business. You may have the finest products or services in the market, but if no one knows anything about them, you’ll struggle to sell them. Although exposure is important for brick-and-mortar businesses, it’s extremely important for online businesses. Continue reading How Do You Attract Customers Online?

Best Content Marketing Strategies to Engage Your Customers

The blogging and content creation worlds are going through a bit of a crisis nowadays, and it doesn’t seem like this crisis is going to subside anytime soon. We’re talking, of course, about the unprecedented rate of content saturation in the online realm. Every single day, thousands upon thousands of new pieces of content are published in order to feed the search engine algorithms and gain the SEO nudge needed to position a brand higher up the SERPs. Continue reading Best Content Marketing Strategies to Engage Your Customers

What Is a Social Media Policy?

A social media policy outlines your company’s guidelines for your social media strategy. Is it ok for your employees to maintain a personal blog that conveys work related stories about customers, management, or other employees? How about telling the same stories on Facebook or Twitter? Can you post pictures from the office party on Facebook, Pinterest, Instagram or Youtube? What is acceptable in a web connected social media world? Continue reading What Is a Social Media Policy?