Category Archives: Improve Your Social Media

How Do You Build a Following on Twitter?

Building a Twitter following can be quite confusing at first, but it can be done by staying relevant to your customers online. You can look for people you know, search popular email accounts like Hotmail, Yahoo, Gmail, AOL, or MSN. You can invite your friends by email or even select suggested users to get yourself started. Learn more about how do you build a following on Twitter, Continue reading How Do You Build a Following on Twitter?

What are Instagram’s New Business Features?

Instagram is the favorite go-to social media platform for millions of people for sharing videos, photos, and interesting stories every day. It has also evolved as a popular platform that allows businesses to connect with their target audience easily. If you are not aware of Instagram’s newest features for businesses , here is all you need to know. Let’s take a look at what are Instagram’s new business features. Continue reading What are Instagram’s New Business Features?

What Is a Social Media Policy and Why is it Important to Have One?

A social media policy outlines your company’s guidelines for your social media strategy. Is it ok for your employees to maintain a personal blog that conveys work related stories about customers, management, or other employees? How about telling the same stories on Facebook or Twitter? Can you post pictures from the office party on Facebook, Pinterest, Instagram or YouTube? What is acceptable in a web connected social media world?   What is a social media policy and why is it important to have one? Continue reading What Is a Social Media Policy and Why is it Important to Have One?

What are 3 Social Media Metrics Every Business Should Track?

Are you effective at targeting your customers with social media? Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar posts from competitors. One way to ensure you’re making your mark on social media is by tracking key metrics. What are 3 social media metrics every business should track? Continue reading What are 3 Social Media Metrics Every Business Should Track?

How Can Blogging Help Promote a Business?

Blogging carries with it a history of introspection, with bloggers writing about what is going on in their lives and organizations. For a business, one of the reasons for blogging is to attract and engage customers. Therefore, your business blog should contain posts with relevance to your customers, which will helps you serve and attract customers. That’s how blogging can help promote a business.

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How Do You Attract Customers Online?

Exposure is the driving force of any successful business. You may have the finest products or services in the market, but if no one knows anything about them, you’ll struggle to sell them. Although exposure is important for brick-and-mortar businesses, it’s extremely important for online businesses. Continue reading How Do You Attract Customers Online?